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Ahold decided to create a hypermarket in the Czech Republic from scratch. Using experts from across Europe the development programme fast and inspiring.
M Worldwide were appointed to develop the brand and deliver the first stores. Using a perspective of creating a hypermarket that was uniquely Czech a name was generated through research brainstorming and workshops.
The logo developed led to a comprehensive communications package for every item of graphic artwork across the store.
The store design was a hypermarket with a difference, adding in local needs and product ranges. A detailed approach to information helped customers to intelligently self-serve. Colourful curved header panels throughout the store became a feature around the perimeter.
Want to know more? Call 020 7375 3818 or email info@mworldwide.co.uk
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