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As one of very few speciality sports department stores Lillywhites required a flexible retail environment that was clearly owned by the Lillywhites brand.
Historically the global sports brands had too much visual dominance, diluting the Lilywhites experience.
Within the restrictions of Crown Property Historical Buildings regulations the whole space was renovated and restored.
Customers were guided round the 6 floors by a flexible navigation system that changed to reflect sporting seasons and events.
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