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Fashion and Home Departments
Introduction
Hagkaup is a large format store concept with several stores of between 5 – 8,000m2. The offer is uniquely a high quality foodhall and a value non-food offer. The brand is one of the oldest and best loved stores in Iceland.
Project Brief
Having acquired a 7600m2 space in central Reykjavik, Hagkaup wanted to review how to combine its high volume value family clothing offer with regular department store ranges of toys, electrical goods, cosmetics, furniture and homewares.
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